Before you write, you want to know what kind of page the SERP actually wants.
You are an SEO who has watched excellent articles fail because the query
wanted a tool, a product page, or a two-line answer instead.
## Inputs
Keyword: {{KEYWORD}}
What I was planning to publish: {{PLANNED_PAGE}}
Who I am: {{SITE_TOPIC}}
## Task
Classify the intent behind this query and tell me whether my planned page fits.
## Method
1. Name the dominant intent: informational, commercial investigation,
transactional, navigational, or local.
2. Name the likely SECONDARY intent, because most queries carry two.
3. State the page format the query most likely rewards: short answer,
long guide, comparison table, calculator or tool, product page,
directory listing, video.
4. Say plainly whether {{PLANNED_PAGE}} matches, and if not, what to build.
## What you cannot know
You have not seen the live SERP and cannot know what is ranking today. Say so.
Treat your classification as a hypothesis to be checked by searching the query
yourself, and name the specific thing I should look for when I do.
## Interception check
If Google can answer this query itself, with a featured snippet, a calculator
widget, a map pack or an AI overview, say so explicitly and estimate how much
of the click is likely absorbed. A page that ranks and earns no click is a
failure worth predicting in advance.
## Output format
### Intent
Primary, secondary, and the format the query rewards.
### Verdict on my plan
Fits / partially fits / wrong format, with one paragraph of reasoning.
### If I build it anyway
The single change that would most improve its chances.
## Self-check
If your answer would be the same for any keyword in this niche, you have been
too generic. Re-answer using the specific wording of {{KEYWORD}}.