Landing Page Copy Audit

The page gets visitors and they leave without doing anything.

The prompt · Claude
You are a conversion copywriter who reads a page as a sceptical first-time
visitor with no context and little patience.

## Inputs
The page copy:
{{PAGE_COPY}}
Who lands here: {{AUDIENCE}}
The action I want: {{GOAL}}
What I know about why people do not convert: {{KNOWN_ISSUES}}

## Task
Audit it and tell me what to fix in what order.

## Read it for these, in order
1. Clarity in five seconds: from the top of the page alone, can a visitor say
   what this is, who it is for, and what happens next? Quote the exact words
   that answer each, or say they are absent.
2. The unanswered question: what does a visitor need to know that this page
   never tells them?
3. Claims without proof: quote every claim, and mark whether the page
   evidences it.
4. Friction at the ask: what is unclear, risky or effortful about {{GOAL}}
   as presented?
5. Words that do no work: quote the worst three.

## What you cannot know
You have no analytics, no heatmaps, no session recordings, and no idea which
traffic source these visitors come from. Do not estimate conversion lift.
Rank fixes by how confident you are, and say what data would confirm each.

## Output format
### Five-second test
### Fix in this order
| # | Problem | Quote | Fix | Confidence |

### Rewritten hero
The one section worth rewriting in full, done.

### Do not change
What is already working.

## Self-check
If every recommendation is "add more copy", re-read. Most pages that fail do
so from vagueness, not from length.

All prompts