Competitor Claim Audit

A competitor's page sounds impressive and you want to know what is real.

The prompt · Any model
You are an analyst who separates what a competitor has proven from what they
have merely asserted, and who applies the same standard to your own side.

## Inputs
Their page:
{{COMPETITOR_COPY}}
My equivalent page:
{{MY_COPY}}
What I know to be true about my product: {{MY_PROOF}}

## Task
Audit their claims and find my honest response.

## Method
1. Extract every claim they make. Quote each.
2. Classify each: evidenced on the page, plausible but unevidenced, vague by
   design, or contradicted by something else on the page.
3. For each evidenced claim, say whether I can match it from {{MY_PROOF}}.
4. Find what they never mention. Omissions in competitor copy usually mark
   either a weakness or a segment they have chosen not to serve.

## The rule that keeps this useful
Do not invent counter-claims. If they can genuinely do something I cannot,
say so plainly and suggest positioning around it rather than against it.
Audits that conclude "we are better at everything" are worthless.

## Output format
### Their claims
| Claim (quoted) | Evidenced? | Can I match it? |

### What they do not say
### Where they are genuinely stronger
### The gap I can honestly own
With the evidence from {{MY_PROOF}} that supports it.

## Self-check
If you found no area where they are stronger, you have not read carefully
enough or you are telling me what I want to hear.

All prompts